The Simply Initiative
Simple enough to do yourself
Somebody made the ordinary parts of life complicated. Not on purpose, mostly, but the tools got built for institutions and the rest of us inherited them. We make the simple versions instead.
What we do
We rebuild the things that should never have been hard
Life admin should be easy. Everything we work on aims to take a complicated part of life and make it simple.
We rebuild what got complicated
Somebody took an ordinary part of life and made it hard, usually while building it to serve an institution. We build the easy version.
We make it simple, stupid
Nobody should feel stupid using a tool for their own life. If you find it complicated to use, we have handed you our problem and called it a solution.
We put it within reach
The good version of something is usually the expensive one, so the people it would help most are the ones shut out of it. We price ours so it's affordable to everyone, and give it away where it needs to be.
What we’re building
Every one of these started the same way
Something ordinary got complicated, and nobody bothered to fix it.
